Do You Want to Learn How to Fill Your Private Practice Through Blogging?

We talk to therapists and coaches all the time who want to know more about blogging for their practice websites. Like with most things, you can find bits and pieces of information online regarding how to blog, what to blog about it, etc. But, there is no step-by-step course on how to successfully blog for your therapy website.

If you want to not only learn everything you need to know about blogging for your private practice website, but also have the accountability of a group, then this course is for you!

blogging-course-for-therapistsBlogging can help grow your practice. But most therapists and coaches never fully learn the exact steps to take, or they never really apply what they learn to their website. This group will solve those problems for you, once and for all.

Become part of this supportive blogging course, and you’ll never have to ask these questions again…

  • How do I write a good blog post?
  • How do I determine what to write about and what my potential clients will read?
  • How long should my blog posts be?
  • How do I optimize a blog post for Google?
  • How do I format my blog posts?
  • How do I promote my blog posts so people will read them?
  • How do I know that my blogging efforts are actually working?

Blogging for Therapists & Coaches: The Complete Course

We offer a 6-week course called, ‘Blogging for Therapists & Coaches: The Complete Course,’ to teach you everything you need to know about blogging for your private practice website. Through this course, we will we cover each piece of the blogging process. During the course, we will teach you:

    • How to determine if you have the correct site structure and platform for blogging, and if not, how to determine the changes you need to make
    • How to figure out what your clients actually want to read about, and how to tailor blog posts around those topics
    • How to know exactly what you should be blogging about
    • Our favorite blogging tools for creative titles, researching keywords, and more
    • How to format a blog post to enhance reader engagement and promote shares
    • How to optimize your blog posts so that you have the best chance possible to rank on Google (and other search engines)
    • How to measure and know if your blogging efforts are actually working
    • Where to promote your blog posts online to increase readership
    • How to keep yourself motivated

The Course Details

Schedule: This course schedule is to be announced.

The course is rolled out over 7 weeks. We will have a private Facebook group where modules will be announced, assignments made, discussions had, and questions answered.

  • Introduction 
  • Module 1: Why Blogging is SO Important For Your Practice
    • Module 1 Call
  • Module 2: How Your Blog and Website Work Together
    • Module 2 Call
  • Module 3: What to Blog About to Attract Your Ideal Client
    • Module 3 Call
  • Module 4:  How to Write a Great Blog Post
    • Module 4 Call
  • Module 5 :  SEO & Blogging – How to Optimize Your Blog Posts
    • Module 5  Call
  • Module 6 & 7: How to Promote Your Blog Posts & Monitoring the Success of Your Blogging & Holding Yourself Accountable
    • Module 6 & 7 Call
    • Value: Priceless! Once you learn how to blog, you will be able to successfully blog for your private practice website.
    • Cost: $497 (1 payment), or 2 payments of $267, or 5 payments of $99
    • Format: The course is taught via video, with specific lessons each week. To augment the video training, we will have a private Facebook group where assignments can be posted and feedback given. Also, questions can be asked and will be answered in the private group. You will receive support from not only me, but also from your peers that are learning along with you!
    • Money Back Guarantee:   If you participate in the course for the first two weeks (watch the videos, do the assignments, and engage in the group discussions and phone calls) and don’t feel that the course is going to help you, then we will happily refund your payment in full.

 

 

What other therapists and coaches have said about our courses & blogging knowledge:

There were many things that I already learned in working with CounselingWise to create my website. However, I learned so many more things! Some of my favorite things: Google analytics, your spreadsheet as a way to jot ideas after using the Google tools, your tools to generate blog ideas and headlines, how to optimize blog posts…I could go on and on!

– Tish Schuman LPC, CMH

I am very glad I am taking this course. Although blogging will take me considerably more time, I think it is an excellent, valuable and well-taught course…certainly more than I had hoped for!

– Karen Turner, LMFT, DAPA

The biggest benefit of these courses… is that they light a fire under my butt so to speak… I really like your straight forward no-nonsense approach, I love the 8 steps you do in your webinar format organization, and I didn’t feel like I was wasting my time because you move right along. The small group format was wonderfully helpful.

– Nancy Rhine

I can do this. Becky is a very clear presenter, who makes the content down to earth and do-able.

– G. Sherwood

I used Counselingwise and have had a tremendous surge in business as a result through the blogging efforts and also fine tuning my website and having them write some pages too. I wrote most of the page content but follow their formula. I literally got so busy that I hired more therapists, doubled my office space and still have therapists with waiting lists. All this growth happened within a 6 month period and definitely is tied to the work I did with them. I would recommend having them really analyzing your site too and do whatever they tell you.

— Melissa Satti

7 Comments

  1. Wayne Powell September 10, 2015

    Hi Becky

    I found your presentation quite enlightening,thank you so much for sharing.I have a weekly relationship advice column in a local newspaper in Jamaica which is both in print and online.I now reside and practice in the the US (NY). I don’t presently have a website but I have a dedicated Facebook page where I post some of the articles.How can I increase clientele via this medium.Here is a link to the columns for your perusal.I would appreciate your expert advice.Thank you.
    http://www.jamaicaobserver.com/results/?operator=search&keyword=crisscounselloronline&sa=GO

    reply
  2. Becky DeGrossa September 10, 2015

    Its great that you are writing a weekly article online and in print! Its also great that you are active on Facebook. The problem is, with only these two mediums for promoting yourself and your services, you are limiting yourself from the potential exposure you could receive.

    With Facebook and online articles, you can share you expertise – but only to a point. If someone were to read one of your articles and really connect with you and your advice, the natural reaction is to want to learn more about you and how you can help them with their specific issue. Without a website, they can’t necessarily do that. They can read other articles you have written and Facebook posts, but you are not providing a place where they can go, read more about how you can help, and reach out to you.

    Ideally, you would have a website for your practice in New York, and you could link your weekly articles to your website. Its very common for online sites to provide you with a link to your website at the bottom or top of your article. This is a high quality link back to your website (and you are getting a new link each week), which can help with your website authority and ranking in Google. On your website, you would have specific speciality pages for each of your specialties (couples counseling, infidelity counseling, sex addiction, etc) to provide a space to connect with your potential clients. You could also have a contact form, phone number to reach you, etc.

    Another thing — on your articles, which are written very well, the only information you are sharing about YOU (the expert behind the advice you are providing) is that you are a counselor and you can be reached at ___ email address. Most online newspapers allow for you to link to your website in your bio at the end, which is how someone could then learn more about you. Most of the time, people aren’t ready to reach out to a therapist. It takes about 12 exposures of someone before they even consider calling or emailing you. I worry that you are missing out on potential business because of this.

    The bottom line: you could really benefit from having a website.

    reply
  3. Judith Glick September 11, 2015

    I definitely want to take this blogging course.
    1. Is it going to be a problem with my website which is through therapysites and doesn’t have direct blogging option?

    2. It doesn’t seem as if there is a limit to the number of people that can take the course. I want to sign up mid-month and hope that is not too late. If I decided to do it in 2 payments, when is the second payment due?

    reply
    • Becky DeGrossa September 14, 2015

      Hi Judith,

      1. With TherapySites, you can still blog on a separate platform, but unfortunately it will not help grow your website and improve your rankings. We have a video about website platforms in the course. It is always good to know how to blog, especially if you are considering getting a new website in the future. We recommend a website platform like WordPress or SquareSpace, that allow you to have an integrated blog. Without an integrated blog, you won’t be able to help rank your practice website as high as you could in Google.

      2. We do not have a limit to the number of people who can join this course, so signing up mid month is no problem. The first module will be released on October 6th. If you sign up for the 2 payments option, the second payment will be charged 1 month after you sign up.

      reply
  4. Igor September 23, 2015

    Hello Becky!

    I wrote a message last week and today I checked if you had answered and noticed it didn’t post 🙁
    So, I’ll try again.

    I have three questions:

    1) How long is too long of a blog post? I could write 50 pages in Microsoft word, would that be too much? Or, instead writing 50 pages I could have 5 different blog post (10 pages each) putting them all under one specific topic?

    2) Can I write informative blog post types that are scholarly-like, meaning with a lot of references or footnotes? I am thinking about modifying some of my school paper that talk about spirituality and enlightenment and post them on the website.

    3) I didn’t understand the Category and Tag discussion in the video. In April’s website the Category is “PTSD Treatment,” right? Would the Tag be a scroll down menu under that Category titled for example “Teens”? Or, are you talking about Categories and Tags under the menu titled Blog? Or something else? When you say do not have more than two categories and tags, I am not sure what you mean. Is there a website that has that that you can refer me too?

    Thanks Becky!

    Igor

    reply
    • Becky DeGrossa September 24, 2015

      Hi Igor,

      Sorry about that! We will get your questions answered 🙂

      Here are the answers to your questions:

      1. We recommend that blog posts be a minimum of 600 words each. There isn’t a maximum length, BUT you also want to make sure that you are writing in a way that you are connecting with your potential clients. This may look like breaking your blog post topics down into smaller, easier to digest blog posts rather than putting them all into one large post.

      2. Writing in a scholarly-manner is okay, but you want to be careful about getting too technical/clinical in your writing. Remember, what you studied is very fascinating to you (and likely to me, and other therapists as well), but you are writing to your potential clients who don’t have, and probably aren’t really interested in having, knowledge at the clinical/research level. Meet your clients where they’re at, address the pain, and you will connect with them much better.

      3. I recommend that you have a category for each of your specialties/issues you treat, and a tag for each population. On April’s website, her category is PTSD treatment because she has a specialty that aligns with that category. Therefore, if someone comes to your website seeking PTSD treatment, they have the option to click through and only see blog posts about their specific issue, rather than seeing all the posts (that are likely unrelated to their specific issue) on your website. The tags are going to be another level of detail – for example, your tag could be the population (like teens, adults, couples, etc). You do not want to over-tag or over-categorize your blog posts because it can end up being seen as duplicate content in Google’s eyes. There are many ways to tag and categorize, but I recommend doing it this way.

      I hope this helps!!

      Becky

      reply
  5. Igor October 1, 2015

    Thank you Becky!

    reply

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