Becky DeGrossa

What Makes The Best Therapist Websites Work?

In this article, we’re taking a look at therapist websites from around the web and pointing out what makes them work. We’re answering the question, “What have they done right to draw in the potential clients that grow their practice?” Calm Pathways Counseling https://www.calmpathwayscounseling.com Specialty Pages That Work For Potential Clients Here, through Calm Pathways …

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Facebook Marketing for Therapists: 5 Ways to Boost Results with Less Effort

According to The Pew Research Center, around two-thirds of Americans use Facebook. Regardless of the niche you’re targeting with your practice, you can be assured that many of your potential customers are spending time on Facebook. Considering its large user base, the platform has great potential as a free marketing tool. If you post content …

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How Therapists Should Handle Negative Online Reviews

As a therapist, you’ve devoted your career to helping people. You do right by your clients, most of whom seem very happy. So, when you receive a scalding review on Yelp, or on your “Google My Business” listing, or elsewhere, it feels like a personal attack. After all, negative reviews damage your reputation and even …

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How Google Crawls (and Indexes) Your Therapy Website

How does a website end up on Google? Do they just magically appear once a site goes live? Of course not! This is the 21st century after all. No, Google crawls websites. Google uses “spiders” to crawl, but don’t let arachnophobia get ahead of you. The spider is a software program: a string of code that jumps …

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