You decided that having a presence on the internet will be good for your practice and help you generate clients. So, you invested in a well-optimized and easy to navigate therapy website with great content.
You also realized that blogging will help your website to grow, ultimately assisting you in (more…)
Do you struggle with how to end a challenging session smoothly? Do you worry that your client has just opened a wound as the clock winds down and you need to end the session? Are you concerned that you might be sending them off raw, unsettled, and unresolved?
If so, (more…)
One of the most common questions we get from therapists is, “Why isn’t my website ranking in Google?” If you use the internet, you already know that first-page search results provide the closest matches to whatever you’re looking for, but did you know that there are over 200 algorithm factors (more…)
Let’s face it — 99 percent of people check out a therapist online before hiring them. So, what is one way you can set yourself apart from other therapists in the area, while also showing up higher in the search traffic?
It can (more…)
If you are like many therapists, you wonder how many specialties you should address on your website. The specialties you choose will determine the types of audiences you will attract and the types of clients you will obtain — if you market yourself effectively. While it may seem like a (more…)
Last year we surveyed therapists asking them about their biggest problems and concerns they faced when marketing their practice online, and here’s what they had to say:
How do I communicate to a potential client?
How do I write with a marketing bent?
How do I (more…)
When Suzy received a call from a Google salesperson, she thought they had read her wishful-thinking mind. With a decreased client load during the summer months, she wasn’t sure how to market her private practice. When the Google salesperson told her their product, Adwords Express, is a great (more…)
Getting potential clients to visit to your website is an important part of making your practice website a success. A nicely optimized website does wonders in most markets, but even a site with winning content, strong keywords, and visual appeal can struggle to rank in competitive markets.
This is where (more…)
Are you looking for a new electronic health records (EHR) system for your organization? Whether you’re starting from scratch or switching from an existing EHR system, there are important questions executives and mental health clinicians should ask themselves prior to making a final decision.
The First Step: Finding Your Fit (more…)