marketing your practice

Monthly Newsletters in 5 Minutes or Less?

The 4th piece in the 4-Piece Practice Building System is to “Nurture Your Leads” at least once per month. You do this by sending them interesting, relevant information. When your potential clients receive valuable information from you, three things happen. They’re reminded of your knowledge and expertise They appreciate you for sharing information with them …

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How to Build a Mailing List of Potential Therapy Clients

Piece 3 in the the 4-Piece Practice Building System is to “collect leads”. This post will tell you how to build a mailing list of potential therapy clients. Another way to say that is that you should have an email opt-in form on your site and you should be collecting email addresses of people interested in …

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5 Reasons Your Therapy Practice Is Starving for Reviews

[notification style=”warning” font_size=”12px”]Update: This post has been updated to address the issue of ethics in getting reviews. You need to take responsibility for knowing your own state licensure laws and ethics guidelines, however, for most of us in a therapist-client relationship, asking clients for reviews is unethical.[/notification] Lately, I’ve been doing marketing analysis for quite a …

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A Website Platform Won’t Build Your Therapy Practice

If you want to build your therapy practice, don’t make this one terrible mistake! I recently did a marketing analysis for a very capable psychologist in Illinois. She had just had a website built and professionally designed, and the designer used the Wix platform. Never having studied that platform, before, I was shocked to find …

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Coaching Call: The 4-Piece Practice Building System Every Therapist Needs

This replay from February’s coaching call will illuminate the 4-piece practice building system every therapist needs, so you owe it to yourself to watch it! On this call you’ll discover… That there is an age-old, proven marketing system used by nearly every successful business, but most therapists don’t know about it and therefore, don’t reap …

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My Thoughts on the NYTimes Article, “What Brand Is Your Therapist?

I’m sure you’ve read this article by now:  What Brand Is Your Therapist?  It’s provocative enough to have gone viral in the psychotherapy community. I don’t agree with it. The synopsis is: Psychotherapy’s Image Problem Pushes Some Therapists to Become ‘Brands’ If I were to write an article about what I see as the real …

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A Great Headline Can Make or Break Your Therapy Website

Does your website have a great headline on the homepage? Or does it just say “Welcome”? A great headline can make or break your therapy website. It can literally triple your practice. I used to think that this “sales-y” stuff was for “someone else” or for non-therapy-type sites. But, then I realized that when a potential …

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