Agile content is the kind we should all be creating: the type of content that responds and adapts to the needs of your audience, and what’s taking the place of traditional advertising for businesses large and small. Start by deciding whom you want to reach, their challenges and desires, and how they’re currently meeting those needs. Next, put your content out in the world and listen to feedback. See what your audience responds to and spread the word, connecting/linking with others. Then repeat. The steps sound simple, but success depends on commitment to doing it over the long haul. Like any promotional effort you put together, agile content works best when it’s ongoing and consistent.
Read the entire article here: How to Create an Agile Content Marketing Strategy (and Stay Sane Doing It)