Google Local Assessment

Google Local Can Help Your Website Rank High in Google for Local Searches

Let’s face it. People are searching online for local businesses more than ever. In fact, according to a recent study by Google, 4 out of 5 people use search engines to search locally. With the ever increasing use of mobile and on-the-go searches, its important to make sure your business is easily found on Google. For therapists practicing locally (meaning that you see clients in your city, versus trying to reach a nationwide audience), having a plan in place to rank locally is vital. As you can see in the image below, for most high traffic terms, such as “therapy <your city>” or “counseling <your city>,” Google Local listings dominate the top of Google search results.

google-local-for-therapists

There are many reasons why your practice isn’t ranking locally — it could be your website, your Google+ Local Listing, your citations — or in most cases, a combination of the three.

If you have ever moved offices, changed your phone number, or changed your business name, then there is most likely incorrect data about your private practice online. One of the core reasons for not ranking well locally is inconsistent, incorrect, and incomplete data about your business floating around Google (and other large data aggregator sites). This, combined with a poorly optimized website and a weak (or nonexistent) Google+ Local listing, leads to lower search engine rankings.

Analyze Your Local Online Presence

If you want to rank locally, you have to know where to begin. You must clean up your incorrect data to ensure you are providing clear data for Google, create a website that clearly communicates your offerings and location to Google, and have a fully optimized Google+ Local listing.

We know just how critical it is for a therapist to have a local presence online, and we know how to help you rank locally.

Get Help Building Your Online Presence

Working on building and cleaning up your online presence is something best left to the experts. Not only is it time consuming, but it also can be overwhelming and confusing.

Because this is best left to the experts, we highly recommend Whitespark, a leader in the local citation world, to give you the best service possible. If you’re interested in learning about how Whitespark can help you build citations for your private practice, click here. Whitespark will also help you to find the best citations sources for your business. If you’re interested in that service, click here.

Note: Whitespark is a separate business who specialties in online citations. When you sign up for the services listed above, you will be working with them, not CounselingWise.

Looking for other ways to improve your SEO? Check out this infographic by seoreseller.com.

Any Questions?

If so, please feel free to contact us via the Contact Page.

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